Cortext platform

@mastersthesis{Pan2018,

title = {Understanding the message functions in health communication, promotion and pubic engagement on Twitter: An exploratory analysis of the SunSmart campaign},

author = {Ying-Ling Pan},

url = {https://essay.utwente.nl/76515/1/Pan_BA_faculty.pdf},

year  = {2018},

date = {2018-08-31},

address = {Enschede, the Netherlands},

school = {University of Twente},

abstract = {Background. As the mortality of skin cancer has risen rapidly over the recent decades, skin health  organisations  largely  use  social  media  as  a  communication  tool  to  promote  health campaigns and encourage participation. However, little is known about the specific approach to foster  engagement via tweets as a  form  of health  communication  and promote  health campaigns to engage the public. By focusing on the SunSmart skin health campaign on Twitter, this study aims to investigate how the communication during the campaign is characterised in terms of the functions of messages, to what extent the use of these messages can create public engagement, and how message contents play out among the functions. Methodology. By focusing on the SunSmart health campaign on Twitter, this study adopts a multi-method approach. First, a descriptive statistical analysis is used to understand whether levels  of  engagement  among  types  of  usersand  message  functions  differ. Second, Natural Language  Processing(NLP) is  adopted for  developing  a  codebook in  which four  message functions manifested from the SunSmart data are identified. Third, content analysis is used to manually  classify  each  tweet  to  different  user  types  and  message  functions. Last,  by  using Natural Language Processing(NLP) and the hashtag visualisation the matic analysis, we further explore whether the composition of content (i.e., keywords & thematic topics) among message functions differ. Results. Using the 2014 SunSmart health campaign on Twitter as an empirical context and on the basis of comparison between individuals and organisations(i.e.,the public), results show that individual users are more engaged in the SunSmart campaign on Twitter than organisations did. In addition, we find the  levels  of  engagement  among  the four  main  message  functions between individuals and organisations differ. At the content level, results show that utilisation of keywords  and  thematic  topics  among  different  message  functions generally differ among individuals and organisations. Contributions. This   study   offers   contributions   to   research   on media   studies,   health communication, and health campaign marketing. Practically, the results provides with insight on strategic health communication and marketing campaigns.},

keywords = {},

pubstate = {published},

tppubtype = {mastersthesis}

}

@mastersthesis{Theel2018,

title = {Digital Nomadism as an extension of new media work: Travelling between ideology and practice},

author = {Mandy Theel},

url = {https://scripties.uba.uva.nl/search?id=record_24483},

year  = {2018},

date = {2018-07-28},

urldate = {2018-07-28},

school = {University of Amsterdam},

abstract = {In a world where technology intertwines increasingly with everyday life and work, the traditional career fades into the background and work how we know it is transformed. The structural organisation and subjective perception of work are moving towards new notions of freedom and nomadism while new labour forms arise. This thesis is a journey into the world of Digital Nomads, their imagination and implementation of a new kind of work practice. The research aims to examine the changing notion of work in new media industries caused by technological and societal developments. Through the lens of a mixed methods approach using digital methods in a quantitative content analysis and qualitative semi-structured interviews, the study analyses the values and practices of Digital Nomads.The movement of Digital Nomadism will be regarded from a new media perspective where it proves  to extend the existing understanding of the new media work practices. The thesis provides a model based on discourse analysis that contrasts the ideology and practice of this work and lifestyle. Moreover, it contributes new insights into the changing notion of work proposing that, especially in the new media industries, work experiences an “industrialisation of nomadism”.},

keywords = {},

pubstate = {published},

tppubtype = {mastersthesis}

}